Mission, Vision and Values


We enhance individual and social well-being and environmental and economic sustainability by generating and disseminating knowledge about the management and development of recreation, park, community, and tourism resources.


Our mission is achieved through undergraduate and graduate education, outreach, and research that integrate social science and natural resource management disciplines. We strive to understand and respond to the global and local implications of recreation, parks, tourism, and natural resource dimensions of diverse and changing societies.  We endeavor to conduct an effective mix of theoretical and applied research, and liberal and professional education that prepares society-ready graduates and provides responsive service and outreach that meets the needs of our constituents.

Core Values

  • We believe that our education, scientific research, and outreach programs contribute to the expansion of knowledge and to the enhancement of the quality of life.
  • We believe that our primary responsibility is to the people of Texas; we believe that our contributions to the State of Texas will be enhanced by scholarly activities at the national and international levels.
  • We value the contributions that parks, recreation,  community development, and tourism can make to the health of communities
  • We believe in preparing society-ready graduates, with a solid educational foundation that includes experiential and liberal education, and development of skills for career employment and lifelong learning.
  • We believe that the process of education is a collaborative learning experience, and students, faculty, practitioners, and professionals from other fields are participants in this process.
  • We recognize the growing demographic and geographic diversity of Texas and the United States; the value of diversity in thoughts and ideas among the faculty, staff, and students; and the opportunities presented by an international border.
  • We recognize the value of human diversity and interdisciplinary collaboration in teaching, research, and extension, and affirm the individual strengths that people bring to the Department.
  • We are committed to the contributions of recreation, parks, community development and tourism make to the sustainability and stewardship of cultural, historical, and natural resources.
  • We are committed to the concepts of social and environmental justice.
  • We value scholarship that is validated by peers and external audiences; and we believe that scholarship can be expressed through teaching, research, and extension.

Tag Line

Quality experiences, lives, and communities

Strategic & Assessment Plans

Strategic Plan 2012 – 2016

Assessment Plan 2016

RPTS Extension Unit Mission

We improve the lives of people, businesses, and communities across Texas and beyond through high-quality, relevant education, consultation, and applied research on design and management of parks; urban wetlands; water quality; green-spaces; recreation facilities; tourism businesses and resources; cultural, heritage, art, and sport events; and youth development organizations.

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